My name is Alex.

I create human-centered brand stories through photo and video. With 7 years' experience leading diverse creative teams and managing production workflows from concept to delivery, I thrive on turning big ideas into impactful visual assets.


My first paid job as a photographer, I charged a friend $50 for a 2 hour portrait shoot and a fully retouched gallery of images. I was 17, full of excitement, and didn’t yet know the joys of navigating the healthcare marketplace.

The feeling of taking pictures, collaborating, and creating - it couldn’t get enough of it; my initial images? mediocre; my pricing strategy? Absolutely unsustainable (ah, to be young and scrappy again). But photography had it’s hooks in me, and we’ve been together ever since.

Over the next 10+ years, I developed a passion for creating thoughtful, human-centered brand stories through photo, expanding into video, and eventually into production and direction. I like leading diverse creative teams and managing production workflows from concept to delivery. I thrive on turning big ideas into impactful visual assets while meeting budgets and deadlines.

My greatest strengths are fostering collaborative, respectful production / team environments, and (of course) creating really good content that truly connects.

My camera doesn’t get as much use as it did when I was younger, but it’s still my favorite tool for connection, showing meaning in product, humanizing a brand, and telling the stories that bring everything together.

Reach out and let’s make something great together!